The past two years have been transformative for us—full of unexpected challenges, immense growth, and a renewed sense of purpose. We get asked a lot about what happened to Your Super, so we want to share our story with you.
We have not been involved with Your Super for the past years. We believe it’s important for you to understand what’s happened to Your Super, how we’ve evolved, and where we’re headed now with SuperPlants.
The Early Days of Your Super
Our journey with superfoods began more than ten years ago when Michael was diagnosed with cancer at just 24. It was an incredibly challenging time. With Michael undergoing chemotherapy, we felt an urgent need to explore how we could support his recovery beyond conventional treatments.
This is when Kristel turned to the healing power of superfoods and detoxing. She began researching and experimenting with organic superfood mixes, hoping to find natural ways to boost Michael's health and, in the process, heal her own eczema.
Working closely with nutritionists, we developed our first organic superfood blends and detox programs. To our surprise, not only did these natural remedies help Michael after his cancer recovery, but they also sparked something far greater—a deep passion for sharing the transformative power of plants with others. What started as a personal mission to heal ourselves quickly grew into something bigger.
The Rise of Your Super
With that passion, we co-founded Your Super, a company dedicated to improving people's health with plant-based superfoods. Over the course of nine years, Your Super grew rapidly, achieving over $70 million yearly revenue and helping millions of people worldwide improve their health.
We were so proud of what we had built—an incredible community of health-conscious individuals who trusted us to provide clean, organic products that made a real difference.
The recognition came fast, and by 2021, Your Super was named the fastest-growing Food & Beverage company by Inc. Magazine. It was a whirlwind of growth, and while the numbers looked great on paper, we started encountering the challenges that come with rapid expansion.
The Decision to Sell
In 2022, we found ourselves at a crossroads. We grew so quickly that we overstretched ourselves. We made mistakes and messed up. We spent too much on marketing, hired too many people, and released too many new products without focusing on profitability. Ultimately, we had two options: bankruptcy or selling the company.
Selling Your Super was one of the hardest decisions we’ve ever made. For us, it felt like handing over our first baby. We stayed with the company for a while, hoping to see the brand we built for 10 years thrive under the new ownership .
But by June 2023, it became clear we needed to step away completely, as the company had changed under new ownership. (update: We recently learned through social media that Your Super was sold again in October 2024 to someone else.)
Letting Go
It was a bittersweet moment—letting go of something so close to our hearts. But at the same time, the timing felt right. We had recently welcomed two beautiful children, Leo and Lily, into our lives, and after working nonstop for years, we were ready to slow down and focus on our health and family.
Our hope that selling the company would help it thrive turned out not to be true. We started receiving many complaints from loyal customers who didn't receive their Your Super products after placing their orders, and this was deeply painful for us. Seeing the community we built up struggling inspired us to start over, to ensure people could continue getting the cleanest superfoods possible.
Starting Over with SuperPlants
After stepping away from Your Super, we took some time to travel, reconnect with ourselves, and consider what we wanted to do next. While our chapter with Your Super was over, our passion for improving health with plants remained as strong as ever. We realized that we couldn’t walk away from what we loved.
That’s why we decided to start again, this time with SuperPlants, a 100% family-owned business. Our mission is clear: to improve your health with the power of super plants, to help you feel your best every day, with superfood mixes, vitamin supplements, and detox programs!
The first two products, Daily Greens and Beauty Berries, are now available, and we couldn’t be more excited to share them with you. They are made from the purest organic superfoods, without any sweeteners, additives, fillers, or flavorings, formulated to support your health.
And coming soon, we have something truly new —a 100% organic multivitamin made entirely from real plants (0% synthetics), launching later this year.
What We've Learned
Starting over hasn’t been easy, but it’s been incredibly rewarding. We’ve learned so much from the mistakes we made with Your Super. This time around, we’re taking things slower, enjoying the process, and building something we’re truly proud of.
SuperPlants is about more than just products—it’s about community, about helping people feel alive, energized, and healthy with the power of plants.
We’re more committed than ever to our mission: improving your health with the power of super plants. We know firsthand how transformative these super plants can be, and we’re excited to continue this journey with you.
Thank you for your support, for sticking with us through thick and thin, and for trusting us to be part of your health journey once again.
Eat Plants. Feel Alive.
Xo Kristel & Michael
PS. Let’s stay connected on IG @eatsuperplants, join us on SuperPlants TV and sign up for our personal weekly newsletter here.
